
DETROIT, Feb. 1 (UPI) -- What some call a Muppet on steroids is part of a $30 million campaign to convince young U.S. males that sports utility vehicles are not invincible.
The beast-like SUV, named Esuvee, is part of a campaign mostly funded by the Ford Motor Co. through a settlement of a lawsuit brought by 50 state attorneys generals, the Detroit Free Press reported Tuesday.
The campaign shows people riding on the beefed up Muppet to illustrate the point that drivers need to treat SUVs differently than cars, because they sit higher than cars, making them more prone to roll over in an accident.
The ad campaign is part of a $52 million settlement reached with Ford after the company depicted its SUVs as safe, USA Today reported.
Iowa Attorney General Tom Miller research shows people in SUVs feel "kind of invincible."
"It's a huge challenge to try and reach the right population -- young males -- and pierce through the invincibility factor here," he said.
|
|
|
|
|
|
| Additional Top News Stories | |
FRANKFORT, Ind., June 1 (UPI) --
The Mexican-born salutatorian of an Indiana high school who almost missed her graduation because she missed a visa deadline said she's glad to be home.
|
NEW YORK, June 1 (UPI) --
Rielle Hunter, former mistress of onetime Democratic presidential hopeful John Edwards, has written a memoir about their affair and the child it produced.
|
WASHINGTON, June 1 (UPI) --
U.S. employers added 69,000 jobs in May and the jobless rate ticked higher to 8.2 percent, the U.S. Labor Department said Friday.
|
Free doughnuts on National Doughnut Day ... Bear interrupts graduation ceremony ... Puppy rescued from California highway ... Man sat on after stealing sandwich ...
... UPI Quirks in the News.
|
| Stories | Photos | People | Comments |
View Caption