Lay's computer-literate litigation team is making use of "sponsored links" and the Web site kenlayinfo.com to highlight carefully chosen articles about their client, interviews with Lay, some of his legal filings, biographical information and some op-ed pieces written by Lay, the Houston Chronicle reports.
Lay is paying 12 cents a hit to make sure major Internet search engines such as Google and Yahoo list his site first whenever a Web surfer searches for his name, Enron and related terms.
"I want people to understand Ken Lay's position," said Lay's Houston lawyer, Mike Ramsey. "I said that if we were going to do a Web site at all, do it so people can find it."
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