The National Kettle Kick Off, broadcast on CBS-TV, officially begins the Salvation Army's red kettle fundraising campaign.
The Dallas Cowboys-produced half-time show is designed to encourage Americans to help those less fortunate by donating to the Salvation Army red kettles throughout the holiday season.
"Each year our Thanksgiving Day half-time show gets bigger and better," Jerry Jones, Cowboys' owner and general manager said in a statement. "The combination of sports, entertainment, and a live national television audience is powerful -- we are proud that this half-time show has become a holiday tradition, and has helped the Salvation Army raise the dollars to help so many needy people in this country."
Beyonce Knowles, Kelly Rowland, and Michelle Williams of Destiny's Child will perform "Soldier" and "Lose My Breath," two of the group's new songs from their fourth and latest album "Destiny Fulfilled," which will debut on Nov. 16.
Last year, the $93 million raised through the kettle drive allowed the Salvation Army to provide assistance to almost 33 million people in need.