
DENVER, Sept. 20 (UPI) -- Voters in Colorado prefer Democrat Attorney General Ken Salazar over Republican Pete Coors for U.S. Senate, the Rocky Mountain News said Monday.
Fifty-three percent of the 500 registered Colorado voters surveyed picked Salazar as their preferred Senate candidate against 42 percent who said Coors.
Only 4 percent of the voters said they were undecided.
The poll showed Salazar winning the Hispanic and rural vote -- critical voters blocs in the upcoming election. Pollster Lori Weigel of Public Opinion Strategies, the firm that conducted the poll, said, "The thing that is difficult for Coors right now is his image is beer and not much else," Weigel said. "A third of the voters look at him and think 'beer.'"
Coors is a member of the Coors brewing family.
The Public Opinion Strategies poll was conducted Sunday and Monday and has a margin of error plus or minus 4.33 percentage points.
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