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Atlanta, Miami, Los Angeles land Super Bowls

By The Sports Xchange
The Who performs during halftime at Super Bowl XLIV at Sun Life stadium in Miami on February 7, 2010. Sun Life Stadium is undergoing more than $400 million in renovations to prepare for Super Bowl LIV in 2020. Photo by Susan Knowles/UPI
The Who performs during halftime at Super Bowl XLIV at Sun Life stadium in Miami on February 7, 2010. Sun Life Stadium is undergoing more than $400 million in renovations to prepare for Super Bowl LIV in 2020. Photo by Susan Knowles/UPI | License Photo

CHARLOTTE, N.C. -- The NFL sent a clear message on Tuesday that reverberated across the league's member cities.

If you build it, we will come.

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It being new stadiums -- or vastly improved existing ones.

And we being Super Bowls.

NFL owners at their annual meetings on Tuesday approved host sites for Super Bowls LIII, LIV and LV, the theme being all three cities are unwrapping new stadiums or a rebuilt venue.

Atlanta, which will soon roll out Mercedes-Benz Stadium, was awarded Super Bowl LII in 2019 and Miami, where Sun Life Stadium is undergoing more than $400 million in renovations, gets Super Bowl LIV in 2020.

Los Angeles, now the home of the Rams, was awarded Super Bowl LV, which will be played at owner Stan Kroenke's $2.6 billion privately funded stadium and entertainment complex in Inglewood, Calif.

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The candidates were Atlanta, New Orleans, South Florida and Tampa Bay for Super Bowl LIII and Los Angeles, Atlanta, south Florida and Tampa Bay for Super Bowls LIV and LV.

NFL senior vice president of events Peter O'Reilly began the process by giving an overview of each city's bid, followed by a 15-minute presentation from each city's Super Bowl chair.

Upon completion of the presentations, the owners of the cities under consideration had up to five minutes to make one last pitch, followed by a Q&A with fellow owners.

Los Angeles' selection was the headliner. The city emerged in January as a Super Bowl host candidate when NFL owners approved the Rams' relocation bid from St. Louis. The team will play for three years at L.A. Coliseum before opening the new Inglewood Stadium.

When the Rams and Raiders vacated Los Angeles in 1994, it removed L.A. from Super Bowl consideration. The second biggest market in the country and the entertainment capital of the world was no longer able to offer a stage for the biggest sports event in North America.

The Los Angeles area has previously played host to seven Super Bowls.

"We are honored that the NFL is bringing the Super Bowl to Los Angeles in 2021," said Casey Wasserman, who chaired the Los Angeles bid. "The league's selection of Los Angeles is a testament to its commitment to innovation and diversity, and I couldn't be prouder of our winning bid.

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"Stan Kroenke's vision for the Rams stadium and the surrounding campus makes Inglewood an ideal venue for staging the Super Bowl of the future, and we look forward to inviting the nation and the world to L.A. for an historic fan experience."

Rams CEO Kevin Demoff was ecstatic.

"On the heels of the National Football League's historic return to Los Angeles, the Rams are proud to be part of such a significant regional effort of teamwork, leadership and vision to bring the Super Bowl back to southern California," Demoff said. "We would like to thank the NFL owners for giving us this opportunity to host the nation's biggest event in sports and entertainment at our world-class stadium, to showcase the great cities of Los Angeles and Inglewood and to deliver an incredible experience for fans from across the globe."

On the flip side, the Buccaneers expressed dismay after Tampa was passed over.

"The Tampa Bay area has distinguished itself as a top Super Bowl host over the years. While today's decision is disappointing, we remain confident that our area -- with its rich sports history, strong tourism-based economy and ideal warm climate -- will remain a strong contender for future consideration," Buccaneers co-chairman Bryan Glazer said. "We would also like to thank the many local leaders who have worked so tirelessly leading up to today's vote for their assistance and dedication."

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Next year's Super Bowl LI will be played in Houston and the 2018 game, Super Bowl LII, will be played in the Minnesota Vikings' new stadium that opens this season.

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