NEW YORK, Aug. 21 (UPI) -- Electronic Arts is revving up the curiosity of football fans with the release of "Madden: The Movie."
Madden NFL 16 comes out Aug. 25. "Madden: The Movie" is a five minute movie trailer. Actor Dave Franco and Christopher Mintz-Plasse appear in the spoof.
New England Patriots tight-end Rob Gronkowski, Buffalo Bills coach Rex Ryan, Atlanta Falcons wide receiver Julio Jones, San Francisco 49ers quarterback Colin Kaepernick and Pittsburgh Steelers wide receiver Antonio Brown also make cameos in the short "film."
"To be honest, this is the perfect opportunity to have fun with our brand and put content into the world that we know our fans will love," EA Global Creative Team vice president Dana Marineau told CBSSports.com. "It's certainly a journey to get here. Madden is a 27 year-old franchise -- you've got to earn the ability to tell stories like this. But even with all the over-the-top action, the story itself is just a simple tale about Dave Franco assembling a team of heroic NFL playmakers to help him defeat his Madden rival."
"Nothing out of the ordinary to us!"
