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Unconventional shirt deal for Intel and Barcelona

The logo will be on the inside of the shirt, meaning when players lift their shirts the sponsor can be seen.
By Justin Salhani   |   Dec. 13, 2013 at 5:29 AM

Dec. 13 (UPI) -- Spanish soccer team Barcelona has signed a deal with chipmaking company Intel to place their logo on the inside of players' shirts.

Deborah Conrad, Intel's chief marketing officer, said there was no 'obligation' on any Barca player, to celebrate goals in any particular way.

"We did not want to put the players under any obligation to show the logo a specific number of times," Conrad said. "But we do know that such goal celebrations are a big part of the culture of the sport."

Intel paid $25m for the deal according to Forbes magazine. Soccer players often lift their shirts over their heads when they score goals or celebrate wins. Advertisements on jerseys have typically remained on the outside of jerseys.

[ESPN]

[BBC]

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