facebook
twitter
search
search

Ronaldo hopes to buy Playboy Mag in Brazil

By GABRIELLE LEVY, UPI.com   |   July 15, 2013 at 7:31 AM

He's already a champion soccer star and a national hero, but Ronaldo appears poised to shape himself into a media mogul and soft porn magnate.

The Brazilian footballer is reportedly interested in buying the national rights to Playboy magazine through his 9INE marketing firm.

The softcore porn magazine is Brazil's tenth-best selling publication, and Brazil is the magazine's third-largest national market, but monthly sales have fallen hard over the past decade. Sources say Ronaldo sees the purchase as a lucrative business opportunity, and his 'midas touch' makes him just the man to bolster flagging readership.

Despite his 2011 retirement, Ronaldo still maintains endorsement deals, and owns a chain of gyms, a sports health clinic, a nightclub, and millions in real estate.

Like Us on Facebook for more stories from UPI.com  
Related UPI Stories
Latest Headlines
Top Stories
Los Angeles Lakers prowling for Aldridge and Jordan
Tiger Woods' playing partner Steve Stricker wants the 'old Tiger back'
San Antonio Spurs, Leonard agree to 5-year, $90M deal
Calipari denies reports of talks with Sacramento Kings
New Orleans Pelicans, Anthony Davis agree to 5-year, $145M extension