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Jordan Spieth signs deal with Coca-Cola

By The Sports Xchange   |   Jan. 13, 2016 at 12:17 PM
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Jordan Spieth, who became the face of golf in 2015 by winning the Masters and U.S. Open, has signed a multiyear deal with Coca-Cola.

The 22-year-old world No. 1 will promote Coca-Cola through appearances in TV commercials, digital and social media campaigns, outdoor advertising and on packaging for products, the company announced Wednesday.

"Coca-Cola has always been associated with iconic sporting events and some of the world's greatest athletes, so this is an incredibly cool opportunity for me," Spieth said in a statement. "As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways."

Spieth is fresh off an eight-stroke victory last Sunday in the Hyundai Tournament of Championship in Kapalua, Hawaii. The win was Spieth's seventh on the PGA Tour, matching Tiger Woods as the only players since 1970 with that many victories by age 22.

In September, Spieth won the Tour Championship, his fifth title in 2015, and the FedEx Cup, which is accompanied by a $10 million bonus.

"There is no question Jordan is a generational talent, even as his professional career is just getting started," said Stuart Kronauge, senior vice president of brand marketing for Coca-Cola North America. "As a company, what we admire most about Jordan is the way he has embraced being a role model. His actions, values and character both on and off the course make him an ideal Coca-Cola brand ambassador."

With Coca-Cola and AT&T, Spieth now has two of the top 100 companies in the world. His other endorsements include a 10-year deal with Under Armour, which was signed last year, Titleist, Rolex and NetJets. He also endorses SuperStroke grips.

Golf Digest estimated that Spieth made $53 million on and off the course in 2015, unseating Woods at the top for the first time in the 13 years the publication has been keeping track.

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