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NFL releases anti-domestic violence Super Bowl PSA

The 60-second ad is based on the true story of a woman who called 911 pretending to order a pizza.

By Kate Stanton

GLENDALE, Ariz., Jan. 28 (UPI) -- In the wake of national controversy over its response -- or lack thereof -- to domestic violence cases involving players, the National Football League has dropped an anti-domestic violence ad set to air during the Super Bowl.

The spot, created in conjunction with the NO MORE organization, features the voice of a woman who calls 911 pretending to order a pizza, because she can't ask for the police while her abuser is in the room.

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It's based on the real-life recollection of former 911 operator Keith Weisinger, who told the story last year on Reddit.

The audio plays over unsettling images of a family home disturbed by violence, including a hole punched in a wall and a fallen family photo.

"When it's hard to talk, it's up to up to listen," the ad ends.

In a statement to Ad Age, an NFL spokeswoman said the league and NO MORE had taken a "real world approach" to talking about domestic violence.

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"As we learned from the initial NO MORE spots, talking about domestic violence in a way that includes 'real world' vernacular and situations was impactful," she said.

A previous NO MORE ad, which aired during the football season last year, featured a number of football players.

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