NASCAR and Comcast have reached a 10- year agreement for the cable television company to sponsor the auto racing circuit's second-tier series.
Currently known as the Nationwide Series, the property will be called the NASCAR XFinity Series starting on Jan. 1, 2015.
The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series' history.
"We're proud to welcome Xfinity to the NASCAR community as title sponsor of the NASCAR Xfinity Series for the next decade," said Brian France, NASCAR Chairman & CEO. "NASCAR and Xfinity are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports."
XFinity is Comcast's residential service brand and is the nation's largest video and high-speed Internet provider.
Comcast's NBC Sports unit will begin broadcasting NASCAR race events in July 2015.
After a successful seven-year run as series sponsor, Nationwide Insurance pivoted its marketing programs to become a NASCAR team sponsor next season.
[SportsNetwork.com]
