facebook
twitter
search
search

Ronaldo hopes to buy Playboy Mag in Brazil

By GABRIELLE LEVY, UPI.com   |   July 15, 2013 at 7:31 AM

He's already a champion soccer star and a national hero, but Ronaldo appears poised to shape himself into a media mogul and soft porn magnate.

The Brazilian footballer is reportedly interested in buying the national rights to Playboy magazine through his 9INE marketing firm.

The softcore porn magazine is Brazil's tenth-best selling publication, and Brazil is the magazine's third-largest national market, but monthly sales have fallen hard over the past decade. Sources say Ronaldo sees the purchase as a lucrative business opportunity, and his 'midas touch' makes him just the man to bolster flagging readership.

Despite his 2011 retirement, Ronaldo still maintains endorsement deals, and owns a chain of gyms, a sports health clinic, a nightclub, and millions in real estate.

Related UPI Stories
Latest Headlines
Top Stories
Eric Hosmer, Kansas City Royals continue to have a blast
Chicago White Sox continue surge with win vs. Boston Red Sox
Golden State Warriors' Steve Kerr having back surgery
New York Mets' Noah Syndergaard shuts down San Diego Padres
Chris Davis powers Baltimore Orioles past Atlanta Braves