Panthers owners Jerry Richardson announced the firing the day after Carolina was beaten 19-14 by the Dallas Cowboys and fell to 1-5. The Panthers are one of four NFL teams with only one win this season.
"Marty made every effort to bring success to the Panthers and took the team to a Super Bowl and two NFC championship games," Richardson said in a news release. "Unfortunately, we have not enjoyed the success we hoped for in recent years. I have the greatest respect and admiration for Marty and will always appreciate the way he tirelessly served the organization."
Hurney was promoted to general manager in February 2002. The following season the Panthers advanced to Super Bowl XXXVIII, losing to the New England Patriots 32-29. Two seasons later, Carolina made it to the NFC title game.
The team has appeared in the playoffs just once since then and is a combined 9-29 the last three seasons.
"As general manager I will always regret not helping us win the Super Bowl or having back-to-back winning seasons," Hurney said in a release. "I hope this change starts accomplishing the direction to those goals."