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LOUISVILLE, Ky., Oct. 17 (UPI) -- Churchill Downs Inc., owner of the most famous U.S. horse racing track, is offering a new way to bet on the ponies online. Luckity.com is aimed at gamblers with more interest in betting than in the intricacies of horse racing, The Louisville (Ky.) Courier-Journal reports. But winning bets are based on the outcomes of races around the world so the online gambling is legal under a new federal law allowing interstate wagers on horse racing.
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But bettors do not have to know, unless they choose to, that a Luckity Fast 2 bet is an Exacta bet at Beulah Park in Ohio.
Ted Gay, president of Churchill Downs' interactive subsidiary, said Luckity is aimed at women over 35, gamblers who like slot machines and interactive games and are more likely to place horse racing bets based on their favorite jockey or a competitors' name than serious examination of the field.
"Luckity is really designed with those fans in mind and with an effort to bring other fans like that to racing," Gay said.
Serious horse players and owners will gain, he added, by a bigger betting pool.
Churchill Downs Inc. owns the Louisville track where the Kentucky Derby is run along with Arlington Park in the Chicago area, Calder Park in South Florida and the Fair Grounds Race Course in New Orleans, among other holdings.
