NEW YORK, July 27 (UPI) --
The Pac-10 Conference will be known as the Pac-12 starting with the 2011-12 season, with the addition of two new teams, conference officials said Tuesday.
Conference Commissioner Larry Scott announced the name change as part of a new branding campaign.
The University of Colorado and the University of Utah will be added to the conference following the completion of the upcoming school year.
The name change is a first for the conference since 1978. That was the year that Arizona and Arizona State joined what was then known as the Pac-8.
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