His No. 7 Dodge was found to have an unapproved front bumper cover during an inspection in the Sprint Cup's season-opening race.
In a statement Wednesday, NASCAR said Gordon's car was in violation of Sections 12-4-A (actions detrimental to stock car racing); 12-4-Q (car, car parts, components and/or equipment used do not conform to NASCAR rules); and 20-3.10A (unapproved front bumper cover) of the 2008 NASCAR rule book.
His crew chief, Frank Kerr, was fined $100,000, suspended for the next six Sprint Cup Series events until April 9 and placed on probation until Dec. 31.
Gordon finished ninth at the "Great American Race" and with the penalty, he drops to 40th in points with 42 -- one behind John Andretti and two ahead of Joe Nemechek.