WWE wrestler Ric Flair sues car dealer

Oct. 9, 2007 at 4:56 PM

COLUMBIA, S.C., Oct. 9 (UPI) -- World Wrestling Entertainment champion Ric Flair, known for flamboyant sequined ring robes and cocky slogans, is suing to keep his name out of U.S. car ads.

Flair, 58, filed a lawsuit against Stivers Automotive of Columbia Inc. in South Carolina last week claiming the car dealer used his name, likeness and slogans in radio and television commercials featuring a character named "Captain Freedom" without his permission, The State newspaper reported Tuesday.

Nicknamed "Nature Boy," Flair delights in bellowing, "Woooooo!" and "To be the man, you gotta beat the man!" into microphones. The commercials used similar slogans.

The suit, filed in U.S. District Court in Columbia, seeks actual and punitive damages of more than $75,000 from the owner of the Freedom Suzuki dealership, the newspaper said.

The 6-foot-1, 230 pound wrestler's real name is Richard Fliehr.

Related UPI Stories
Topics: Ric Flair
Latest Headlines
Trending News
Steve Kerr takes leave from Golden State Warriors for back rehab
Hall of Famer Warren Sapp avoids jail in plea deal
Report: Miami Marlins interview Bo Porter for manager's job
Chicago Bears: Jay Cutler practices, might return in Week 4 from hamstring injury