LOUISVILLE, Ky., Feb. 2 (UPI) -- The 132-year-old Kentucky Derby has its first sponsor, the Louisville-based fast-food restaurant giant Yum Brands which owns KFC, Taco Bell and Pizza Hut.
Churchill Downs Inc. said as part of a 5-year deal with Yum Brands, the race will be called the Kentucky Derby, presented by Yum Brands, a release on the derby Web site said.
"As an outstanding corporate citizen in our hometown, Yum Brands understands the importance of the Derby's history and tradition to the residents of our city and region," said Thomas H. Meeker, chief executive officer of Churchill Downs.
Yum Brands also owns Long John Silver's and A&W. "This is a highly targeted and cost-effective way for us to create awareness and interest in Yum around the globe," said Chairman David Novak.
Under the deal, Yum Brands will get six 30-second television ads during NBC's coverage of the derby on May 6 and two 30-second commercials on ESPN and ESPN2. The Yum logo will appear in several locations at Churchill Downs.