NEW YORK, Feb. 23 (UPI) -- Here's proof the NFL's Janet Jackson problem is over: it just cut a $500 million deal with its long-time sponsor -- and sometime conscience.
Sometime in April the NFL and Gatorade's owner, PepsiCo, will begin a six-year contract worth some $500 million in rights fees, advertising spending and marketing, the Wall Street Journal reported Monday.
Apparently both PepsiCo and the NFL have made up in the three weeks since a PepsiCo spokesman threatened to pull out advertising from next year's Super Bowl because of the Super Bowl's sleezy halftime show that ended with singer Justin Timberlake exposing partner Jackson's right breast.
Apparently, PepsiCo's indignation did not run too deep.
"There was absolutely no consideration whatsoever to re-evaluating our relationship with the NFL," said Tom Fox, Gatorade's senior vice president for sports marketing.
