The Sooners (14-3, 5-1 Big 12) took a 41-29 halftime lead and held on for their fourth straight victory despite a lethargic second half.
Price has possessed the hot hand during the Sooners' streak. The senior is averaging 21.4 points on 61 percent (36-of-59) shooting over his past four, nearly three points over his season average.
Bernard King scored 21 points in a record-breaking effort for Texas A&M (10-6, 2-3). King surpassed Vernon Smith (1977-81) to become the Aggies' all-time leading scorer with 1,790 points. He is 41 points shy of Marcus Fizer's Big 12 mark.
After trailing by double digits the majority of the second half, the Aggies closed within 68-61 on a three-point play by freshman Antoine Wright with 3:44 to go.
But Quannas White countered with a bucket and freshman Kevin Bookout dropped in a layup for a 72-61 Oklahoma advantage with 1:50 remaining. The deficit was again cut to seven points with under a minute to play, but the Aggies crept no closer.