Already the Celtics' vice-chairman of the board, Auerbach regained the position he held from 1970 to 1997 when he relinquished it to Rick Pitino. The title had been vacant since Pitino stepped down in January.
"Red Auerbach has been the cornerstone of our franchise for over the past five decades and he was the man who developed tradition with the Boston Celtics," team chairman Paul Gaston said. "The
naming of his title and the success he has brought to Celtics fans everywhere is fitting for all he has accomplished in his distinguished career."
Auerbach was 938-479 in 20 seasons as coach, 16 of them with Boston. He directed the Celtics to nine titles, including an astounding eight in a row from 1959-1966.