Sochi Winter Olympics predicted as first 'fully mobile' games

Feb. 5, 2014 at 6:14 PM

AKRON, Ohio, Feb. 5 (UPI) -- The Winter Olympics in Russia will be the first "fully mobile" Olympics, with a dramatic rise in Web and mobile viewing of the sports action, a researcher says.

During the Sochi games, many more viewers will rely on smartphones and tablets to stream live events, access sports news and highlights, participate in social media and view less-popular "niche" sports, such as curling, University of Akron communications Professor Tang Tang said.

However, that doesn't mean viewers will turn away from their televisions in favor of mobile devices, she said.

Studying viewing trends for the 2012 London Summer Olympics, Tang found people watching on multiple platforms -- often simultaneously -- reported spending significantly more time watching television coverage than those whose experience was limited to the television screen.

"Digital use of Olympic content both broadened and individualized viewers' traditional television experience and, therefore, will become an increasing trend for Olympics viewing and continue to impact the audience's mega sporting event experiences," she said. "Digital media does not diminish interest in traditional television -- it enhances it."

Related UPI Stories
Latest Headlines
Trending Stories
Pepsi to release 'Back to the Future Part II' inspired Pepsi Perfect
Nobel Prize in medicine awarded to parasitic disease scientists
Womb transplants begin in U.K. after Sweden's success
Gay Vatican priest comes out day before Pope Francis begins synod on family issues
Scientists find roadmap that may lead to 'exercise pill'