facebook
twitter
rss
account
search
search
 

NBA, Samsung agree to three-year $100 million deal

Oct. 28, 2013 at 10:57 AM   |   Comments

| License Photo
NEW YORK, Oct. 28 (UPI) -- A three-year, $100 million deal with the National Basketball Association has made technology firm Samsung a major player in the game, league officials say.

The agreement will put the company's tablets and televisions courtside for referees to review calls, The Wall Street Journal reported Sunday.

The NBA is also expected to create content customized for Samsung devices, allowing the South Korean company to offer more than just hardware.

The league's previous deals were with Haier Group, a Chinese company, and Hewlett-Packard.

Samsung already had some high-profile connections to professional basketball. Miami Heat forward LeBron James was featured in a long-form Samsung commercial last season, while former Brooklyn Nets owner Jay Z earlier this year announced his new album in a Samsung commercial during an NBA Finals game.

Topics: LeBron James
© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Massive sunspot sending violent flares toward Earth Massive sunspot sending violent flares toward Earth
2
Google exec breaks skydive record with dive from near-space Google exec breaks skydive record with dive from near-space
3
Powerful new microscope sees cell division in real time Powerful new microscope sees cell division in real time
4
Coal-rich Poland wants concessions in EU climate deal Coal-rich Poland wants concessions in EU climate deal
5
Stone tools reveal Ice Age settlement in the Andes Stone tools reveal Ice Age settlement in the Andes
Trending News
Around the Web
x
Feedback