The Adidas announcement follows a similar introduction Monday by competitor Nike of its FuelBand SE fitness tracker.
Unlike full-featured smartwatches -- like Samsung's Galaxy Gear or Apple's expected iWatch -- Adidas' watch will have a more stripped-down focus, Paul Gaudio, head of Adidas Interactive said Wednesday during the announcement at the Mobilize conference in San Francisco Wednesday.
"We're not trying to make a smartwatch; we're trying to make the smartest running watch," he told CNET. "When you're out playing sports, you want less stuff -- only what you need to perform."
The watch will give basic information on speed and distance of a run, but can also offer a runner coaching and training help based on the user's heart rate.
A runner can hear an audio coach through headphones and listen to music through the watch while running, Adidas said.
The watch will be available Nov. 1 at $399, the company said.