While most users and manufacturers have switched to touch screen keyboarding, BlackBerry, a groundbreaking company in mobile smartphones, is known for the small keyboards with actual buttons. The company said this week it has slid dramatically in market share and lost nearly $1 billion in its fiscal second quarter.
News reports say the company is prepared to lay off 40 percent of its workforce. Other reports say it is a step away from exiting the smartphone business, The New York Times reported Saturday.
"What I call my fat Polish fingers have a hard time with touch-screen keyboards. So I'm going to keep using this thing until I can't anymore," said Gord Rosko, president of Canadian consulting firm GR Communications.
"I am concerned that I'll have to change the way I do my work," said Jonathan Lindsey, a public affairs consultant in Phoenix, who is also devoted to the minuscule keyboard.
Lindsey said he is more efficient with a physical keyboard than he is with a touch screen.
Samsung Electronics has produced phones with physical keyboards. Motorola Mobility, in the past, has too, and may again as it seeks to re-establish itself in the market, the Times said.
The bottom line, said Forrester analyst Charles Golvin: "Get over it."
"Maybe the message isn't just get over it; it's give touch screens a chance," he said.