facebook
twitter
rss
account
search
search
 

Starbucks switching from AT&T to Google for faster free WiFi

July 31, 2013 at 4:51 PM   |   Comments

SEATTLE, July 31 (UPI) -- Coffee bar chain Starbucks says it is switching WiFi providers in its U.S. locations, moving from AT&T to Google, to give customers faster wireless connections.

The WiFi service from Google, in conjunction with Level 3 Communications, will be as much as 10 times faster than the current service, the company said.

The service will be rolled out in stages to 7,000 U.S. stores, starting with the busiest locations where WiFi usage is highest, and the transition should be completed in about 18 months, Starbucks said.

"This is obviously an important milestone in our relationship with Google," Starbucks Chief Digital Officer Adam Brotman told CNET. "We do hope this is one step amongst many that we can continue to build upon what's already a great partnership with Google."

An AT&T spokeswoman said her company had offered Starbucks a similar proposal of higher WiFi and network speeds.

"Starbucks continues to be an important customer for us and we continue to provide them with a variety of services over AT&T's advanced networks, including the nation's fastest, most reliable 4G LTE network," she said.

Starbucks stores are currently connected with a T1 line for 1.5-megabit speeds.

Level 3 and Google will upgrade the system in every location, although the actual speed boost will vary from store to store, Brotman said.

"When you start getting to really, really fast speeds, it's difficult to put it in the same way everywhere," he said. "Instead of finding one common denominator, we're saying, no, let's upgrade everything. It some case, it will be faster than 10-times, sometimes slower."

Starbucks' free WiFi, long popular with Internet users, is likely to be even more popular with faster connection speeds, he said.

"We're moving to much more of a streaming world across all media types," Brotman said. "This increased bandwidth will match what consumers are doing on the Web today, whether downloading or streaming or both."

Topics: Google
© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
SpaceX Dragon returns safely from ISS, splashes into Pacfic Ocean SpaceX Dragon returns safely from ISS, splashes into Pacfic Ocean
2
Google exec breaks skydive record with dive from near-space Google exec breaks skydive record with dive from near-space
3
Powerful new microscope sees cell division in real time Powerful new microscope sees cell division in real time
4
Stone tools reveal Ice Age settlement in the Andes Stone tools reveal Ice Age settlement in the Andes
5
Coal-rich Poland wants concessions in EU climate deal Coal-rich Poland wants concessions in EU climate deal
Trending News
Around the Web
x
Feedback