facebook
twitter
rss
account
search
search
 

BBC announces decision to halt 3D television programming

July 5, 2013 at 6:42 PM   |   Comments

LONDON, July 5 (UPI) -- The BBC has announced it is suspending its broadcasting of 3D programming for an indefinite period, citing a "lack of public appetite" for the technology.

3D programming, begun in 2011 with a 2-year trial of several shows and the 2012 Olympic Games, has "not taken off" with audiences who find it "quite hassly," Kim Shillinglaw, the BBC's head of 3D, said.

An estimated 1.5 million households in Britain have a 3D-enabled television set.

"I have never seen a very big appetite for 3D television in the United Kingdom," Shillinglaw, who will return to her main job at the BBC as head of science and natural history programming when the project ends at the close of the year, said in an interview.

"After that we will see what happens when the recession ends and there may be more take up of sets, but I think the BBC will be having a wait-and-see," she said. "It's the right time for a good old pause."

A Doctor Who anniversary special in November will be among the final shows televised as part of the 3D trial, the BBC said.

U.S. sports network ESPN announced last month it was closing its 3D channel due to low viewing figures.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
Notable deaths of 2014 [PHOTOS]

Notable deaths of 2014 [PHOTOS]

Most Popular
1
Hurricane Katrina nine years later
2
Latvia boasts world's first net for migrating bats
3
Apple reportedly delays launch of rumored iWatch
4
New space debris monitoring facility set for Australia
5
Type Ia supernovas: the zombies of the cosmos
Trending News
Video
x
Feedback