Apple said considering multiple iPhone models to compete with Android

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CUPERTINO, Calif., May 8 (UPI) -- Apple is planning to expand its iPhone lineup with multiple models in an effort to compete with Android-powered smartphones, a U.S. analyst says.

Kay Huberty, and analyst at Morgan Stanley, says production of several new iPhones will begin during June-July to compete with Android devices which have dominated the market with a variety of form factors, screen sizes and pricing levels, TG Daily reported Wednesday.

Huberty's report is in line with previous rumors that Sharp will begin producing a new LCD display for an expected iPhone 5S in June.

There have also been reports Apple is considering a new low-end iPhone that would target customers who don't want to tie themselves to a long-term carrier contract and a subsidized phone but would rather purchase a phone outright.

A low-end iPhone could find strong sales in China, Huberty said she believes, even at a price above $160.