Natwerk says deciding between texting on the phone or drinking coffee causes people to either spill their drinks or drop their devices, but claims it has the answer: an iPhone case with a cup holder.
The company has posted images and a video of its Uppercup concept on Indiegogo, a crowdsourcing site for project funding, the Los Angeles Times reported Friday.
The case features a slide-out cup holder where users can park their morning caffeine hit, freeing both hands for texting or playing video games, Natwerk said.
"Drink freely while you tap without spilling coffee on your lap," a musical jingle in the posted video says. "Finally what we've been waiting for, the Uppercup will change your world and more."
Natwerk, based in Amsterdam, said it is seeking to raise $25,000 for the gadget and plans to begin delivering Uppercups in April.