facebook
twitter
rss
account
search
search
 

McDonald's warned for spam violations

Dec. 17, 2012 at 8:55 PM   |   Comments

BRISBANE, Australia, Dec. 17 (UPI) -- Australia's national media watchdog says it's issued a formal warning to McDonald's, accusing the fast-food giant of spamming customers with promotional emails.

The Australian Communications and Media Authority says McDonald's violated the country's Spam Act with a "send to friends" function of its Happy Meal website, The Brisbane Courier-Mail reported Monday.

Emails promoting games and activities were sent without the recipients' consent and did not have an unsubscribe option, both violations of the Spam Act, the ACMA said.

"This case should alert businesses that they must think carefully before using `friend get friend' marketing," ACMA Chairman Chris Chapman said.

The Spam Act requires all promotional emails and text messages must be sent only with the recipient's consent, must identify the source of the message and must provide a mechanism for unsubscribing from the service.

"When sending your marketing messages, you must make sure that there is consent from the actual person who is going to receive your message," Chapman said. "You can't just assume consent has been given."

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Most Popular
1
Study explains why ER nurses do what they do
2
Tropical storm Karina looks like the number 9 from space
3
Fish can smell a bad coral reef
4
Latvia boasts world's first net for migrating bats
5
Seals, sea lions likely spread tuberculosis to humans
Trending News
Video
x
Feedback