facebook
twitter
rss
account
search
search
 

News Corp. kills The Daily digital news

Dec. 3, 2012 at 4:58 PM   |   Comments

NEW YORK, Dec. 3 (UPI) -- Citing a failure to attract readers, News Corp. has announced it is folding The Daily, the tablet-focused digital publication it premiered in February 2011.

Initially available only on Apple's iPad, The Daily later expanded to other tablets, such as Amazon's Kindle Fire and devices running on Google's Android, but failed to garner enough tablet subscribers -- at 99 cents per week on the iPad and $1.99 to $3.99 a month on other tablets -- to survive.

The Daily will publish its last issue on Dec. 15, CNN reported Monday.

News Corp. head Rupert Murdoch, while calling The Daily "a bold experiment in digital publishing," admitted the online newspaper didn't take off with readers.

News Corp. poured $30 million into the launch of The Daily and committed about 100 staffers to it, saying it was willing to spend $26 million a year to keep it running.

"Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term," Murdoch said.

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
NASA locates resting place of late LADEE probe NASA locates resting place of late LADEE probe
2
New frog species found in New York City New frog species found in New York City
3
SpaceX may soon start landing rockets on a platform after they've left Earth SpaceX may soon start landing rockets on a platform after they've left Earth
4
The politics of disgust: Reactions of shock predict voting habits The politics of disgust: Reactions of shock predict voting habits
5
Crash-test dummies gain weight to save lives Crash-test dummies gain weight to save lives
Trending News
Around the Web
x
Feedback