In-flight magazine to go digital, wireless

Oct. 31, 2012 at 4:05 PM

OSLO, Norway, Oct. 31 (UPI) -- A Norwegian airline and an in-flight magazine publisher say they will use WiFi to bring airline passengers new options in in-flight entertainment.

Norwegian Air Shuttle and Ink, which provides magazines for about 30 airlines around the world, said they would debut the new system next year, The New York Times reported.

Using Norwegian Air Shuttle's free WiFi service, passengers will be able to access content including music, video and travel articles from the carrier's in-flight magazine on their smartphones, tablets or laptops.

"We wanted to rethink the whole way we organize travel content, from the beginning to the end of a customer journey," Stine Steffensen Borke, marketing director at Norwegian, said.

Norwegian says its free WiFi service is available on 80 percent of its fleet of 68 planes.

However, there are no plans at the moment to phase out the airline's paper version of its magazine, Steffenson Borke said.

"I'm still surprised by how many people read the magazine," she said. "At the moment, it's still a useful channel for us."

Related UPI Stories
Latest Headlines
Trending Stories
Nobel Prize in Chemistry awarded to DNA cell repair pioneers
Priest suspended after defending pedophilia in TV interview
U.S. asks how Islamic State militants got so many Toyotas
At least 17 dead in Carolinas, more flooding expected
NASA releases thousands of Apollo mission photos on Flickr