More 'smart TV' owners going to the Web

July 18, 2012 at 6:54 PM   |   Comments

DALLAS, July 18 (UPI) -- More U.S. owners of "smart," Internet-connected, televisions are using them to access streaming video from the Web, a research firm says.

Parks Associates found 56 percent of TV set owners have accessed some content from the Internet, up from 40 percent two years ago.

The research firm says that number is expected to go up because nearly one-half of HDTVs shipped in 2012 will be Internet-connectable, Media Daily News reported.

Overall, Internet-connected video watching on big TV screens is up 30 percent in the last six months, Parks said.

"This [type of] device, when connected, offers a toehold to a variety of players, including broadcasters, over-the-top video providers and pay-TV providers," Parks research analyst Pietro Macchiarella said.

Smart TVs that don't require any extra equipment, like a set-top box or wireless streaming box, have the potential to be either a threat or an opportunity for pay-TV providers, Parks analysts said.

"Smart TVs provide consumers another way to access over-the-top services like Netflix on the TV, providing a new distribution channel that all players can leverage to deliver content to consumers," Brett Sappington, Parks director of research, said.

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended Stories
Most Popular
Dinosaurs shrank for 50 million years before becoming birds
Worldwide water shortage by 2040, new studies suggest
Thousands of velellas wash up on the shores of San Francisco
Cape Cod scientists tag first great white shark of season
Harry Potter kills Voldemort, solves racism
Trending News