facebook
twitter
rss
account
search
search
 

Users have more phone apps, use them less

May 16, 2012 at 4:29 PM   |   Comments

1 of 2
| License Photo
NEW YORK, May 16 (UPI) -- Installed smartphone applications have increased for both Android and iPhone devices but the amount of time spent using them hasn't changed much, Nielsen says.

While the average number of installed applications per device has jumped to from 32 to 41, a 28 percent increase, the average amount of time spent in apps was 39 minutes per day, just 2 minutes more per day than in 2011, Nielsen Media Research's "State of the Appnation" survey found.

With more than half of the U.S. population now using smartphones, the top five apps are the same as the last time Nielsen conducted its survey, gigaom.com reported Wednesday.

Those apps are Facebook, YouTube, Android Market, Google Search and Gmail.

More apps but the same time spent means consumers are spending less time with each app on average, analysts said, meaning developers might be challenged when it comes to increasing application engagement.

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Android phones to join iPhone in saying no to the police Android phones to join iPhone in saying no to the police
2
Perth's first iPhone buyer immediately drops brand new phone on live TV Perth's first iPhone buyer immediately drops brand new phone on live TV
3
NASA launches project to get citizens involved in Mars exploration NASA launches project to get citizens involved in Mars exploration
4
Dogs are the favorite food of leopards in rural India Dogs are the favorite food of leopards in rural India
5
Tuna fishermen are not happy about proposed marine sanctuary Tuna fishermen are not happy about proposed marine sanctuary
Trending News
Video
x
Feedback