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Next Nook reader to have NFC chip

  |   May 2, 2012 at 5:25 PM
NEW YORK, May 2 (UPI) -- Barnes & Noble says its Nook e-readers will soon come with near-field communication chips to allow Nook owners to make in-store purchases at B&N locations.

In an interview with Fortune magazine, Barnes & Noble Chief Executive Officer William Lynch confirmed the technology -- widely used to permit smartphones owners to use their phones to make on-site payments -- will soon be included in the company's e-readers.

In addition to making purchases, he said, the NFC capability would allow Nook owners to touch their devices to physical books for information and reviews.

"We can work with the publishers so they would ship a copy of each hardcover with an NFC chip embedded with all the editorial reviews they can get on BN.com," Lynch said in the interview.

"And if you had your Nook, you can walk up to any of our pictures, any our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience."

While Lynch would not say when the chips would debut in the devices, it would likely be a feature in the next generation of the Nook, CNET.com reported.

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