facebook
twitter
rss
account
search
search
 

Researcher says Apple has lost its spark

April 26, 2012 at 1:34 PM   |   Comments

| License Photo
CAMBRIDGE, Mass., April 26 (UPI) -- Forrester Research Chairman and Chief Executive Officer George Colony says U.S. innovator Apple Inc. without Steve Jobs is a company without its spark.

"He is set apart from ordinary men and treated as endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities," Colony wrote in an online column, quoting "The Theory of Social and Economic Organization" by sociologist Max Weber.

Colony was referring to the late Steve Jobs, an Apple co-founder who died in October.

Citing Weber, Colony said there are three categories of organizations, which included "legal/bureaucratic (think IBM or the U.S. government), 2) Traditional (e.g. The Catholic Church) and 3) Charismatic."

Charismatic, defined by Weber, is an organization "run by special, magical individuals," Colony said.

Without a charismatic replacement for Jobs, Apple, the world's most valuable company, "will coast, then decelerate," Colony wrote.

He said Apple had maybe two more years of "momentum" left over from the Jobs era.

He cited other companies that once sat on top of the world with a charismatic leader that later slid from their perches to reach more pedestrian levels.

Sony without CEO Akio Morita and Disney without Walt Disney were two examples, Colony said.

Colony said Apple's choice of Tim Cook to replace Jobs would not work.

"His legal/bureaucratic approach will prove to be a mismatch for an organization that feeds off the gift of grace," he said.

A company that loses a charismatic leader has to find another as a successor, Colony said.

Unfortunately, Colony said, citing Weber's text, "Charisma can only be awakened and tested, it cannot be learned or taught."

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
2014: The Year in Music [PHOTOS]

2014: The Year in Music [PHOTOS]

Most Popular
1
Proposed Texas textbooks teach climate change skepticism Proposed Texas textbooks teach climate change skepticism
2
Humpback whale rescued off Maine coast Humpback whale rescued off Maine coast
3
Brazil to build giant observation tower above Amazon Brazil to build giant observation tower above Amazon
4
The NSA will now map out the entire Internet The NSA will now map out the entire Internet
5
Dogs are the favorite food of leopards in rural India Dogs are the favorite food of leopards in rural India
Trending News
Video
x
Feedback