Google to join 'do not track' browser plan

Feb. 24, 2012 at 4:01 PM   |   Comments

SAN FRANCISCO, Feb. 24 (UPI) -- U.S. search giant Google says it is joining Microsoft, Mozilla and Apple in agreeing to give users a do-not-track option in its Web browser.

"We're pleased to join a broad industry agreement to respect the 'Do Not Track' header in a consistent and meaningful way that offers users choice and clearly explained browser controls," said Susan Wojcicki, senior vice president of advertising at Google, in a statement.

Google did not announce a time frame for modifying its Chrome browser to include a do-not-track feature, which would prevent companies from using information gathered from a user's Web browsing history to deliver targeted advertising, the San Francisco Chronicle reported Friday.

Google's announcement came as the Obama administration called on lawmakers to create a "privacy bill of rights" to provide Internet users more control over how personal data is collected, stored and shared.

Mozilla added a do-not-track button to its Firefox browser last year, and Microsoft's Internet Explorer followed a few months later.

The next version of Apple's operating system, called Mountain Lion and scheduled to go on sale this summer, is said to include a do-not-track feature in the Safari browser, the Chronicle reported.

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
Male gators attracted to tuba's B flat
Worldwide water shortage by 2040, new studies suggest
Harry Potter kills Voldemort, solves racism
Thousands of velellas wash up on the shores of San Francisco
Music helps cows relax, produce more milk
Trending News