In an ad posted to Twitter by Beverage Digest, the soda giant defended its use of low- and no-calorie sweeteners.
"Our use of high-quality, low- and no- calorie sweeteners, including aspartame, allows us to give people great-tasting options they can feel good about," Coca-Cola claimed in the ad. "Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar.
The company particularly defended its use of aspartame -- composed of aspartic acid and phenylalanine -- claiming its safety was "supported by more than 200 studies over the last 40 years."
This is Coca-Cola's first ad defending the use of artificial sweeteners. The commercial is part of a campaign launched by the company in January to combat claims that its products contributed to obesity in society.
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