Do-not-track feature for browsers unveiled

March 27, 2012 at 6:04 PM

CHELMSFORD, Mass., March 27 (UPI) -- Security firm AVG has announced a do-not-track feature for Windows that will run as an add-on for Internet Explorer, Mozilla Firefox and Google Chrome browsers.

The new tool is available to users of its free and paid AVG Anti-virus security products as a free update, the company said.

AVG's do-not-track feature actively seeks out tracking cookies and alerts users if a site is attempting to set a tracking mechanism, PC World reported Tuesday.

If a tracking cookie is found, the do-not-track feature will inform the user whether it's a tracking cookie from an ad network, a "social button" such as those used by Facebook and Google's +1, or a Web analytics cookie.

A number of companies are offering do-not-track tools in response to the Federal Trade Commission's call for such a feature.

Online privacy company Abine has released a browser add-on called Do Not Track Plus for Chrome, Firefox, Internet Explorer, and Safari designed to block advertising companies and social networks from gathering personal information through online tracking of a user's browsing habits.

Mozilla is also working on do-not-track features for its Firefox browser and in 2011 Microsoft introduced a do-not-track feature for Internet Explorer 9.

Related UPI Stories
Latest Headlines
Trending News
Sex causes immune response to increase chance of pregnancy
Ancient rocks reveal earliest instance of photosynthesis
Smoking cessation drug effective for women faster than men
Gene therapy effective against form of inherited vision loss
NASA releases thousands of Apollo mission photos on Flickr