White House to take healthcare to TV

July 30, 2010 at 7:38 PM
| License Photo

WASHINGTON, July 30 (UPI) -- The Obama administration is taking to the airwaves to sell U.S. seniors, a key voting bloc, on Medicare provisions in the healthcare reform law, officials said.

With polls showing a majority of seniors skeptical of health reform, the White House is buying $700,000 worth of cable television advertising time for commercials featuring actor Andy Griffith talking up the included benefits, Politico reported.

"With the new healthcare law, more good things are coming -- free checkups, lower prescription costs and better ways to protect us and Medicare from fraud," Griffith says in the 30-second spot, which premiered Friday as part of a Medicare open enrollment campaign that will continue through December.

Seniors are the demographic most skeptical of the new health reform law, polls have shown. Forty-six percent of seniors surveyed viewed the law unfavorably, compared with 38 percent who viewed it favorably, a Kaiser Family Foundation poll found.

Just over one-third believe that the law will "allow a government panel to make decisions about end-of-life care for people on Medicare," the poll indicated.

Republicans called the cable spot a "slick taxpayer-funded ad" that did not mention health reform's reductions in spending on Medicare Advantage plans.

"Americans never wanted this bill," Senate Minority Leader Mitch McConnell, R-Ky., said, "and they're reminded every day why they opposed it in the first place."

Related UPI Stories
Latest Headlines
Trending News
Astronomers spot strange ripples emanating from star
8 things you didn't know about baby gorillas
New study details formation of Earth's inner core
Varying walking speeds can help you lose weight
Doctors develop faster diagnostic test for blood infections