FDA seeks input on package, shelf labeling

WASHINGTON, April 28 (UPI) -- The U.S. Food and Drug Administration asked for public comments Wednesday about front-of-package nutrition labeling and on-shelf retail store tags.

"The FDA is seeking public participation as it deliberates about how to enhance the usefulness to consumers of point-of-purchase nutrition information," the agency said in a statement. "This includes information on the main display panel of food products, called 'front-of-pack' labeling, as well as information on shelf tags in retail stores."

Specifically, the FDA said it wishes to learn more about:

-- The extent to which consumers notice, use and understand nutrition symbols on front-of-pack labeling of food packages or on shelf tags in retail stores.

-- Research that assesses and compares the effectiveness of particular approaches to front-of-pack labeling.

-- Graphic design, marketing and advertising data and information that can help develop better point-of-purchase nutrition information.

-- How point-of-purchase information may affect decisions by food manufacturers to reformulate products.

Officials said the front-of-pack nutrition labeling effort is designed to maximize the number of consumers who readily notice, understand and use point-of-purchase information to make nutritious choices.

The FDA is accepting comments until July 28. Written comments can be sent to the Division of Dockets Management (HFA-305), Food and Drug Administration, 5630 Fishers Lane, Room 1061, Rockville Md., 20852.