WASHINGTON, Sept. 15 (UPI) -- The U.S. Department of Energy has initiated a series of public service advertisements aimed at "tweens" -- children 8-to-12 years old.
The PSAs, developed with the help of the Advertising Council, are designed to educate tweens about the importance of energy efficiency.
The new campaign entitled "What's your Excuse?" highlights the simplicity of making energy efficient changes in the home and asks the children to join millions of others to make a difference by using their energy wisely, department officials said.
Created by Goodby, Silverstein and Partners, the new TV, radio, outdoor and web advertising encourages kids to save energy with a 10-step Energy Action Plan. The PSAs direct viewers to a new interactive Web site -- www.loseyourexcuse.gov -- where they can learn fun, simple tips on energy efficient behaviors and new technological advances to reduce energy consumption in the home.
A second series of PSAs, including TV, online and outdoor, also developed through the Ad Council, are designed to educate 8- and 9 year-olds on positive energy efficient habits. Those PSAs direct kids to visit www.energy.gov/tink.
