DALLAS, Feb. 2 (UPI) -- Effective immediately, Blockbuster Online has doubled the number of free in-store rentals subscribers receive each month.
Blockbuster Online subscribers now get one free in-store movie rental every week, an increase over the two per month currently offered, along with unlimited online rentals, with subscription programs starting as low as $9.99 per month for the one-movie-out-at-a-time plan.
"We know Blockbuster Online customers love the value and flexibility the free in-store movie rentals offer, so we decided to give them even more," said Shane Evangelist, senior vice president and general manager of Blockbuster Online.
Blockbuster Online allows customers to pay one low monthly fee to rent DVDs online and have them sent directly to their home by mail with no return dates or extended viewing fees. There are several rental plans, with the $17.99 three-movie-out plan being the most popular.
To promote the improved value, Blockbuster Online plans to launch a national advertising campaign during pre- and post-game segments of the Super Bowl.
"The Super Bowl presented a great opportunity for us to reach an enormous audience with news of Blockbuster Online's expanded in-store benefits," Evangelist said.
