"Comcast is going on the road with Bon Jovi and delivering unique tour content to our customers' homes when and how they want it," Marvin Davis, senior vice president of marketing, said in a news release. "This is the first time we are partnering with an artist to offer integrated, exclusive content online and on demand."
"I know the Comcast team is committed to delivering the absolute best to their viewers, and Bon Jovi is about two things: the music and our fans. By partnering with Comcast, we get to break new ground together and provide the ultimate on the road experience," stated the band's front man, Jon Bon Jovi.
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