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New theory addresses frozen Earth paradox
BOCA RATON, Fla., Nov. 21 (UPI) -- Black Book Online Research reported in a survey Monday that 92 percent of auto dealers will expand Internet departments in the next year.
According to the survey, U.S. auto dealers are becoming more positive about the value of the Internet to their sales and marketing efforts. Seventy-eight percent of dealers said that the Internet has increased in importance over the last year, while 92 percent said they plan to expand their Internet departments in the next year.
"The use of the Internet by automobile dealers has become increasingly sophisticated over the past several years. In essence, the Internet has grown up quite a bit and dealers are recognizing its potential," said Mike McFall, president of Veretech Inc., which provides the technology behind Black Book Online.
According to McFall, as car dealers utilize the Internet more they are seeing good results from their online initiatives. In addition, because Internet results can be measured and quantified, dealers can better understand which online activities yield the best return.
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