Police were called to the store after Eric Bertrand was allegedly "spraying a white substance" at the store. The mystery substance turned out to be cayenne pepper.
The 59-year-old apparently started going through the store and "randomly throwing large amounts of powdered cayenne pepper at customers," the Republican reported.
Before police arrived, another customer confronted the suspect and the two began to fight. Bertrand allegedly punched and kicked the other customer until a Whole Foods employee was able to step in.
Numerous customers were affected by the pepper, but no one needed medical attention.
According the Hadley Police Department's Facebook page, Bertrand was arrested for seven counts of assault and battery dangerous weapon (cayenne pepper and shod foot), one count of assault and battery, and disorderly conduct.
Bertrand was forced undergo a "psychological evaluation."
AFD responding to Hadley PD HQ for "psyche eval" of perp arrested at Whole Foods Market for spraying people with "white powder."— Larry Kelley (@amherstac) July 11, 2014