Based on the annual Running of the Bulls in Pamplona, Spain, the GBR allowed 3,500 people to take on a few dozen bulls at the Royal Purple Raceway. Participants paid $70 to stand on the raceway track for about two minutes while the bulls charged them.
"Then they make their choice," said GBR founder Rob Dickens. "Do they turn and hide? Or do they try to run?"
The crowd saw 21-year-old Hugo Soto get trampled in the final race. "I did not think it was that dangerous. I did not think our day would end up like this," said Soto's cousin, Irving Garcia. Soto was treated at a local hospital for head injuries and released after a few hours.
"I saw them coming so I started jogging, then when I looked back they were a lot closer," said 25-year-old Houston man Chris Robertson. "I got hit by one of them and went down. I was just thinking, 'Stay down, stay down.' I didn't see death, but it was one of those things where you really know you're alive."
The Great Bull Run has been held in other places in the U.S. According to the event’s website:
“The Great Bull Run brings the Spanish tradition of the running of the bulls to the United States! Face the adrenaline rush of a lifetime as you’re pursued by 1,500-pound bulls stampeding down a quarter-mile course, then celebrate with thousands of thrill-seekers in a massive, day-long festival that also features our insane tomato food fight, Tomato Royale!”
"Two people went to hospital in the first one in Virginia," said event spokesman Dave Fanucchi. "One person got hurt in the second one in Atlanta, so this is about equivalent."