Marketing Communication major Emily Yumkas envisioned a way to use the visit to help animals at the San Diego Zoo by selling T-shirts printed with Ron Burgundy School of Communications.
“I really wanted to celebrate my ‘new’ school’s pride,” said Yumkas. “Once I had a campaign set up, I shared it on my personal Facebook and Twitter pages. In three days, the campaign surpassed its 30 T-shirt goal.” She raised $285 to “adopt” a panda at the zoo although her donation will really be used for general zoo expenses.
During his visit to Emerson, Burgundy (Will Ferrell) will hold a mock press conference. Students will also be able to check out a free advanced screening of Anchorman 2: The Legend Continues. Emerson alumnus Matt Labov is Ferrell’s publicist.
Burgundy also made a recent appearance on Sportscenter with Peyton Manning: