As part of its sponsorship of ESPN’s College Game Day, Home Depot tweeted a photo of two African-American bucket drummers and a person dressed as a monkey with the caption, “Which drummer is not like the others?”
The photo was quickly taken down, but not before savvy Twitter users were able to capture screenshots.
As an apology, the company tweeted, “We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it.”
Home Depot also directly tweeted that same apology to users who were angry about the photo, but that wasn’t effective in many cases.
@HomeDepot - What I'd really like you to do it post the agency's name so no one ever uses them again.— Jack D. Whackobird (@Just_a_Texan) November 7, 2013
@HomeDepot maybe do like 25 more copy+pasted apologies and we'll believe you— stefan (@boring_as_heck) November 7, 2013
Who all is willing to boycott @HomeDepot for that tweet? A simple apology can't cut it anymore— M (@The_Lion_) November 7, 2013