Internet calls for improvement after Home Depot tweets racist photo

Home improvement store apologizes for “Which drummer is not like the others?” tweet.
By Evan Bleier   |   Nov. 8, 2013 at 9:31 AM   |   0 comments

(UPI) -- Home improvement mega-chain Home Depot needs to work on its social media skills after it tweeted out a photo Thursday which many people understood to be racist.

As part of its sponsorship of ESPN’s College Game Day, Home Depot tweeted a photo of two African-American bucket drummers and a person dressed as a monkey with the caption, “Which drummer is not like the others?”


The photo was quickly taken down, but not before savvy Twitter users were able to capture screenshots.

As an apology, the company tweeted, “We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it.”

Home Depot also directly tweeted that same apology to users who were angry about the photo, but that wasn’t effective in many cases.



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