Redditgifts, a gift-exchange program that grew out of a subreddit four years ago will host its first event on Black Friday, November 29.
The "Redditgifts Shopping Network" will be a 12-hour livecast streamed on Reddit's YouTube channel and other sites, and will feature demos of the season's hot products, available at redditgifts.com.
"We decided to give people a way to experience the holiday chaos without having to venture outside," Reddit told The Hollywood Reporter. "We hope it will become an annual Thanksgiving tradition, like the Macy’s Parade and the Detroit Lions losing."
There will also be comedy segments and guest talent including musicians, actors and "maybe even former heads of state," the company said. On-air AMAs, the site's popular ask-me-anything interview sessions with celebrities and other notable figures, will be included in the livecast.
Reddit says it will announce product lineups and guests in the coming weeks. The self-styled "front page of the Internet" will also partner with nonprofit organizations to include public service announcements during its broadcast.